140dB™ Complex is an advanced, proprietary composition of specific acids and peptides shown to volumize and visibly thicken each individual hair strand. A Progressive, no build up formula that works better after every use, developed with ingredients that have shown to increase hair thickness and volume by up to 74%, last 20+ washes, are color safe, improve dry time, detangle and protect.

Our founding team has more than half a century of insights and expertise. From our stylist founder and the 1000's of clients serviced, to our operating team with global backgrounds in hair, research and development in unparalleled science.

We don't believe in too many products, just a highly focused range with a world's first in advanced volumizing technology. 3 products, 3 steps, exceptional results, all in 5 minutes.

Most volumizing products cause frustration due to the buildup they cause, the dulling effect of hair color and the lack of time they last. We solve these issues with a technology that works from the inside out, resulting in lasting volume, thicker looking hair that is touchable, has enhanced shine, a reduction in blow-dry time and protection.

We are vegan, leaping bunny certified and use packaging that is made of at least 25% post consumer recycled material.